We all know that the Internet has already become an indispensable tool for an important part of today’s society. Not only does it act as a tool, but it is also an important channel through which operations, exchanges, transactions are carried out … In this way, buying and selling on the Internet is the order of the day and in many cases, it is more feasible than doing it through a physical store. That is why here we want to explain some recommendations on how to make a website to sell.
Steps to follow:
1. Like any store or distribution channel, online stores or e-commerce – the English term to designate electronic commerce – need prior planning to ensure their viability. So before starting to sell on the Internet, it will be necessary to develop a business plan taking into account all the variables that come into play, among which we can highlight the competition or the cost that the distribution of products represents.
2. In the same way, you must know the legislation of your country or state on opening online businesses, in order to start your economic activity legally. Normally, they are very similar to what is required to sell in a physical business, but it will be important that you make sure of it. In case Spain is the case that concerns you, we recommend our article what are the legal requirements to open an online store.
3. Once you know the pros and cons of your business idea and ensure that it will be viable, you must create the web page through which the products or services can be purchased, so images will take on a fundamental importance. To do this, you can delegate the task to a company or freelancer specialized in creating web pages, although there are also platforms through which you can easily carry out this task yourself.
4. Likewise, you will need to have a server on which to host the website through which you are going to sell online, as well as a corporate visual identity, that is, an image that identifies your brand that includes aspects such as: logo, fonts, corporate colors, etc.
5. It will also be interesting that you have some basic knowledge of SEO (Search Engine Optimization), that is, search engine positioning through which you can improve the visibility of your website. And it is that if you appear in the first results of the searches in Google or other search engines, you will have more possibility that users access your website and buy products.
6. You will not be able to forget that to make a website to sell, it will be essential that you have safe and reliable payment methods, among which it is recommended that you include a credit card. Likewise, you must include the terms of payment and delivery of the products and, in the event that any of the payment methods entails an increase in price, it must also be specified.